Bruce Rigal lives in England and grew up in Alberta. He first visited Israel in 1978 for USY Pilgrimage. Bruce had a long career in financial services and now teaches Behavioral Finance. He was Co-Chair of New North London Synagogue and is on the boards of Masorti Europe and Masorti Olami. Bruce is aiming, with the help of his friend the Deputy Mayor, to rename Emek Hefer Region’s main square to “Canada Square” in honor of those who pledged to fund the purchase of the Region for the Jewish National Fund at the 1927 Canadian Jewish Congress meeting held in Winnipeg.